As a communication consultant you see clients come and go.
Some of the gone ones try to write their press releases on their own. Some of them decide to create their websites on their own. And suddenly they realize: HELP! my response goes down. This is not as easy as it looked like…
Communication IS hard work!
What else should be the reason people spend time and money in becoming trained journalists, pr-people or webdesigners?
But hey, it looks so easy when you get it from a pr-agency…
Yes, exactly: it LOOKS easy, because it needs to be easy to understand (for the reader, user or customer).
But that doesn’t mean it is easy to produce. We have learned how to avoid the typical traps, how to structure things and present them as clearly as possible. We know about the rules to follow. – This is nothing one can learn in five minutes!
So even if you insist on doing it yourself: get help from a professional!
I’ll gladly have a look at your press texts or websites and can give you a detailed consulting about the positive and negative aspects of this work.
Or ask questions here on this blog (gern auch auf Deutsch)!
