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Interestingly it’s the most basic blogposts I write that are the most successful. Like my article about retweeting on twitter that is on top of my statistics for two months now. Today I got a message on facebook from a Brazilian telling me he had translated this very article to Portuguese and published it on [...]

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Thinking about social media measures for a client I had planned to open a FlickR account for him too. The account was intended to be used because of the RSS it produces, for online reputation management and for sharing the photos on the company blog.
But then I re-read the FlickR community guidelines and found this:
Don’t [...]

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Most of my clients so far have been beginners when it comes to online communication and are very sceptical about blogging or interactivity. By the time I had been hired to make websites for them I didn’t know much about all that either. So we made static websites then.
Some of these clients are slowly becoming [...]

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After commenting on Chris Brogan’s and Wedge’s blogpostings about technocrati, I’d better tell about my experiences here properly:
When I joined technocrati a few days ago I thought the fact they couldn’t identify me during my time being logged in was a temporary problem. When I later added the icon to my social bookmarks on schwindt-pr.com [...]

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As feedback to my previous private blogposting “My way to the web” I got the following questions from my friend Michael last night. He is 35 years old, classicist and is working as a lecturer at Leipzig University. He calls himself a “sporadic web user”. So here are his questions:
1) Where do you see [...]

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Why do so many people still think the web is of no importance? Why do they mention their email address as contact on their websites if they don’t check them regularly?
What happened?
A while ago I had contacted a pilates trainer through the email address mentioned on her website. Soon she called me back to get [...]

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Why use twitter?

Discovering the possibilites and different platforms of social media I hear about twitter all of the time. So I went to the twitter page and had a look at the video there which is meant to convince people of how great this medium was:

But I’m sorry, this doesn’t convince me at [...]

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Artists are often said to live in their own world. And some of them really do, especially when it comes to their public relations.
The other day I got in email-contact with a schoolmate again. He has become a professional singer and will even make his debut in Bayreuth next year. He sent me the link [...]

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This is a litte questionnaire for all the social media users out there. Just post your answer as comment.

Do you have a myspace and/or facebook account at all?
If answer to 1 is no, then why?
If answer to 1 is yes then: which one do you prefer: myspace or facebook? And why?
Where are you the most [...]

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The abbreviation “PR” stands for Public Relations (and not for promotion as many people think). PR deals with any kind of communication.
The 4 main functions of PR in relation to a client/issue are:

Increase the popularity
Create confidence
Create acceptance
Improve the image

PR, media and interactivity
In order to put these functions into action PR has to deal with the [...]

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