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Posts Tagged ‘Communication’

It’s the same old story again and again… The other day a company owner who had heard about the SEO advantages of a blog contacted me because now he was keen on getting one for his company too. I told him that a blog is first of all a communication tool to start a dialogue [...]

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Reading Darren Rowse’s blog about outposts yesterday I asked myself what ways I use to outpost news and questions. Here is what I am doing so far:
Facebook, twitter and to a little less extent myspace are the social media I use most and the ones that show the most effect for me. It took me [...]

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Many people don’t seem to be aware of the fact that the web is a public space.  While people like me create presences designed to be found and to promote someone or something, others use social media for private contacts only.
But the thing is: it’s still the same space. And a public one. So as [...]

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The other day I have registered my agency on goolge maps. It’s really easy. Just click on “Put your business on google maps” there and create a map that shows where people can find you. You need a google account to do this of course.
Once you have created a map you can claim your ownership [...]

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I keep getting requests about what blogs might be interesting for people who want to find out more about web2.0, PR, marketing and social media.
This is why I have added the following icon to my list of social media links on my regular website:

This icon leads you to my public list of blogpost recommendations taken [...]

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Structures

The first thing I usually have to introduce in working with a client are structures. As most of my clients are artists or small companies they tend to have a rather intuitive way to work and to communicate. Getting something like a communication concept is often totally new to them and might even scare them [...]

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When I studied PR a few years ago we didn’t speak that much about blogs and social media yet. Online PR was mainly considered to be newsletters and well planned websites (1.0 of course), perhaps a competition here and there. But we were far from the possibilities that social media offer today.
The main definition of [...]

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This is a project I have wanted to get for a long time.
Christian Straube is an accoustic guitarist living and working in Germany and Switzerland. He’s teaching guitar at the Musikhochschule Luzern, he’s composing for his solo activities, ensembles and also for the theatre.
A few years ago I have already been Christian’s PR consultant, and [...]

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As feedback to my previous private blogposting “My way to the web” I got the following questions from my friend Michael last night. He is 35 years old, classicist and is working as a lecturer at Leipzig University. He calls himself a “sporadic web user”. So here are his questions:
1) Where do you see [...]

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In reaction to my most recent private blog post I got a couple of questions from a friend today that I’m going to reply to later on. But one of his questions can be answered straight away:
What is it that makes social media so interesting?
It’s the fact that you can connect very easily with experts [...]

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