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Posts Tagged ‘PR’

Working WITH not only for you!

Posted in Communication, tagged , , , on March 16, 2009 | 1 Comment »

Effective communications is not about spreading naked news facts. It’s about how you get connected with your audience. How do you present yourself? As a pusher of marketing messages or as an interesting storyteller who joins the conversation? You don’t mind? That’s your PR agent’s problem? Well then you’d better hire someone else but me…
First [...]

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Structures

Posted in Communication, Consulting, PR, schwindt-pr, tagged , , on September 20, 2008 | 1 Comment »

The first thing I usually have to introduce in working with a client are structures. As most of my clients are artists or small companies they tend to have a rather intuitive way to work and to communicate. Getting something like a communication concept is often totally new to them and might even scare them [...]

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Creating awareness and trust

Posted in Communication, PR, Social Media, tagged , , on September 17, 2008 | 7 Comments »

When I studied PR a few years ago we didn’t speak that much about blogs and social media yet. Online PR was mainly considered to be newsletters and well planned websites (1.0 of course), perhaps a competition here and there. But we were far from the possibilities that social media offer today.
The main definition of [...]

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A website for Christian Straube

Posted in Communication, PR, Webdesign, schwindt-pr, tagged , , on September 13, 2008 | Leave a Comment »

This is a project I have wanted to get for a long time.
Christian Straube is an accoustic guitarist living and working in Germany and Switzerland. He’s teaching guitar at the Musikhochschule Luzern, he’s composing for his solo activities, ensembles and also for the theatre.
A few years ago I have already been Christian’s PR consultant, and [...]

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“It depends on how you use the web”

Posted in Blogging, Communication, Interview, Questions, Social Media, tagged , , , on September 10, 2008 | 2 Comments »

As feedback to my previous private blogposting “My way to the web” I got the following questions from my friend Michael last night. He is 35 years old, classicist and is working as a lecturer at Leipzig University. He calls himself a “sporadic web user”. So here are his questions:
1) Where do you see [...]

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Reporting on people with a disability

Posted in Communication, PR, schwindt-pr, tagged , , , on September 7, 2008 | 2 Comments »

The Paralympics in Beijing have just started and finally German tv is reporting seriously about the event and the athletes. During Athens 2004 it had been completly different.
I had been involved in PR about wheelchair tabeltennis by then and had released a German version of the International Paralympic Committee’s “Guidelines reporting on people with a [...]

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PR and marketing

Posted in PR, tagged , , , on September 2, 2008 | 6 Comments »

Looking through subject related blogs I noticed that in English speaking countries the separation between PR and marketing doesn’t seem to be that strict.
When I studied public relations seven years ago we learned that PR and marketing were two different things. PR was defined as a management function supposed to create confidence in an issue, [...]

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Social media in Europe

Posted in Blogging, Communication, PR, Social Media, tagged , , , on September 1, 2008 | 2 Comments »

Following the comment discussion from my previous blog “Why use twitter” I emailed Chris Brogan and told him about the differences I see between Europe and the USA. But he couldn’t tell me more about the situation in Europe, so he recommended the following two women to me:
Nicole Simon
… is a German from Lübeck who [...]

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Website = narcism?

Posted in Communication, PR, Questions, tagged , , , , on August 21, 2008 | 7 Comments »

Artists are often said to live in their own world. And some of them really do, especially when it comes to their public relations.
The other day I got in email-contact with a schoolmate again. He has become a professional singer and will even make his debut in Bayreuth next year. He sent me the link [...]

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How to convince clients to use social media?

Posted in Communication, Consulting, PR, Social Media, Statistics, tagged , , , , on August 10, 2008 | 1 Comment »

Searching for comparable European data to the Rapleaf study about gender and age in social media usage I haven’t been successful yet. But googling my way through the web I found this ongoing study from universal McCann about how the worldwide usage of social media has developed druing the last two years.
One of the [...]

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